Channel Profile: Travel & Lifestyle
UK Broadcast: Virgin Channel 829
AOR in the UK: Ethnic Media Limited
The nation’s very first lifestyle channel, targeting young and contemporary India is a runaway hit and a market leader.
Individualistic shows with quirky and incisive takes by colorful personalities, who act as their hosts, target an audience with an unabashed penchant for good living.
From health to new age holistic mantras, from fashion to food, from travel to luxury must-haves, the channel appeals to the global Indian with his heart on his sleeve, his feet in the here-and-now, and his hand quick to reach into his pocket for the finest life has to offer.